Why You NEED to Hire a Professional Graphic Designer For your Branding
Sure, cutting costs is ideal when you’re starting up a new business. You are bleeding money left and right: employees, new bills, computer, office furniture, software…etc. You make a list of priorities: What you need vs. what you want. Careful. Far too many businesses make the mistake of putting their branding at the bottom of their lists, and I’m first going to tell you why it should be on the top, and then I’m going to tell you why it is absolutely crucial to hire a professional.
Why is your branding so important? So your cousin Esther has played around in Photoshop a few times and she’s pretty sure she can throw something together that will look good. She finds a couple of fonts on Fontspace and you guys go back and forth until you see one that catches your eye. She slaps it inside a blue circle outline, adds a drop shadow, and throws you a jpeg to put up on your brand new Facebook page. “Perfect”